QUESTION

WHAT DO YOUR CLIENTS WANT? // WHAT WORDS DO YOU WANT THEM TO US TO DESCRIBE YOU? // HOW DO YOU SERVE THEM?

Pretty photos? Education? Documentary? >>> The answer is ultimately, your clients will "want" what you teach them to want. If you create a brand experience that revolves around quality product, service, and experience you'll establish value that will define your brand for you.

ADVENTURE / UNIQUE LIGHT / PASSION / FUN / EXPRESSIVE


BRANDING TRUTH :

EXCLUSIVITY FEELS HIGH END. HIGH END FEELS EXPENSIVE. EXPENSIVE FEELS HIGHER QUALITY. HIGHER QUALITY ATTRACTS AT THE HIGHEST LEVEL. HIGH LEVEL REQUIRE A COHESIVE BRAND. COHESIVE BRANDS LAST LONGER, CHARGE MORE, AND GET MORE ATTENTION.


WHAT IS WHAT THEY WANT WORTH? THE BEGINNINGS OF A CLIENT EDUCATION

  1.  Consultation (why is it so important?)
    1. Listen / Hear / Customize 
    2. Teach / Tell Stories /Establish Experience / Relate
    3. Express confidence and ability to execute
    4. Discuss value + worth (how they are different)
    5. Talk pricing
    6. Legal
    7. Close the consult with a follow up. Plans for an engagement shoot, dates, next steps etc.

CONTRACT check

DEPOSIT check

PLANS check

EDUCATION 101 check

WHAT TO EXPECT NEXT -> Client only information (EDUCATION 202)