It all started when...

I first started with the Signature Bank commercial series idea with a simple phrase: “Signature Bank lets me _____”. I have personally banked with Signature for years and their quality of service blew me away when it came to making banking easy and stress free. I realized that Signature not only was giving me freedom to do the things I enjoyed most, but that the overall experience of other customers with Signature was in line with that philosophy.

After the first slot in the commercial series went viral online, Signature decided to partner with us and turn the concept into a full blown commercial series, all guided under the same fill in the blank phrase. I am extremely excited to be able to continue seeing this idea grow and prosper, and very encouraged by all the positive feedback the series is receiving. This is easily one of my favorite projects to get to work on each month, and I can’t wait to share more soon!