IN FIVE STEPS

  1. STOP LETTING SOCIAL PLATFORMS JUST AFFECT YOU // Define a mission for your company and use social platforms to DRIVE your company towards that mission. 
    1. First thing's first - DEFINE YOUR DREAM
      1. WHAT is the biggest thing you want to accomplish not only WITH a new Twitter handle but also BEFORE you can successfully launch it. 
      2. Clarity your goals for each media platform individually. Never bulk post.
      3. Decide which platforms make the most sense for your brand and how to best reach your target clientele and demographic through those platforms.
    2. REMEMBER : you don't need to invent the wheel. Your brand likely will fit nicely into a conversation, group, community, or culture that is already active. Take the time to find where you fit and research how your peers are utilizing their networks for growth.
  2. BEFORE YOU MAKE CONNECTIONS // understand where you're at, what you're good at, and where you're lacking.
    1. WHAT DO YOU KNOW? // WHO DO YOU KNOW?
      1. Becoming socially influential to your network starts long before your first post. If you already have a brand put it on pause until you can define the connections you already have. 
      2. Don't rush decisions in the interest of simply growing quickly. Becoming a social brand requires your network to WANT to keep up with you. One time likes don't help with growth unless you can bring them back for more and IDEALLY encourage them to share your brand to their network.
      3. PEN AND PAPER - What is holding your brand back? What are you lacking? Where do you fall short?
  3. IT'S NOT ALL ABOUT NEW CLIENTS
    1. Stop viewing the world around you in dollar signs and start making connections
    2. Join communities that will challenge you and encourage you
    3. Join communities full of people you disagree with and keep your mouth shut for the sole sake of learning
      1. Because of Facebook we have...
        1. An on going "social" relationship with photographers like Jasmine Star and Zach & Jody.
        2. Companies and blogs from all over the world asking us to "guest blog"
        3. Brand recognition throughout the region based on our personalities and not simply on our work
        4. Sponsorships from one of the largest camera accessory companies in the world
        5. Fans across every branch of our industry who get to utilize our images for their promotional work for free.
      2. All of those things account for revenue and profit but indirectly which requires focused consistency 
  4. BUILD CONNECTING SOCIALLY INTO THE SKELETON OF YOUR COMPANY
    1. Keep a list of your biggest fans and treat them well
    2. Respond to everything you can
    3. CARE : don't just fake it. If your biggest fan has a baby - write them publicly AND personally to say congrats.
      1. Offer to photograph their family for a social media call out
      2. Run a contest for loyal followers
      3. Be humble, kind, and open
  5. USE YOUR SOCIAL INFLUENCE TO BUILD RELATIONSHIPS AND AFFECT YOUR AREA
    1. Change the way you see marketing.
      1. Make a friend : offer to do a quick photo-shoot of their company for them. 
      2. Blog, post, share, and give them the photos from the shoot tagging them in all of them.
      3. Hashtag their industry as well as yours
      4. Without your clients doing anything you've utilized their industry and their network to directly connect you to them.
    2. Follow back and thank your followers
    3. COMMENT