WHAT CONTENT ARE YOU POSTING?
WHEN ARE YOU POSTING IT?
HOW CONSISTENTLY ARE YOU POSTING?
ARE YOU PAYING ATTENTION TO THE REACTION TO IT?
ARE YOU TEACHING YOUR CLIENTS HOW TO RESPOND TO IT?
BOTTOM LINE : It's far less important that you understand every social outlet or for you to have thousands of followers than it is for you to have a firm understanding of your brand and how it relates to the customers that you WANT.
exercise : write down your dream gig in two sentences.
part 2 : what are you wearing, what are you shooting, how are you acting?